How a Family Carpentry Business Dominates Sydney Local Search
A family-owned decking and carpentry specialist that built consistent lead flow through Google Ads.
15+
Qualified leads per month
$8-15K
Average project value
10+
Years in business
About the Client
This family-owned and operated business in Sydney specialises in high-quality decking, pergolas, and expert carpentry and joinery. With craftsmanship at their core, they bring outdoor visions to life with precision and care.
With over 10 years of experience across Australian and European markets, they value high-quality work and customer satisfaction above all. Their team of skilled professionals is committed to delivering exceptional craftsmanship and personalised solutions-but they needed a reliable way to find new customers beyond referrals.
The Challenge
Relying heavily on word-of-mouth and repeat customers for new work
Competing against large construction companies with bigger marketing budgets
Inconsistent lead flow making it hard to plan jobs and crew scheduling
Limited online presence despite a decade of quality craftsmanship
The Solution
Built targeted Google Ads campaigns for high-intent searches like 'Sydney deck builder' and 'pergola installation Sydney'
Created dedicated landing pages showcasing their craftsmanship with project galleries
Implemented location-specific targeting across Greater Sydney suburbs
Set up call tracking to measure actual enquiries and optimise for quality leads
The Results
- 15+ qualified leads per month from homeowners actively looking for decking and carpentry work
- Average project value of $8-15K-quality leads that match their premium service offering
- Predictable lead flow-no more feast-or-famine cycles, easier crew planning
- Strong local presence-appearing at the top when Sydney homeowners search for deck builders
"I'm never going to sit in front of a laptop reading marketing reports. But opening Karl's portal in the ute and seeing which searches are actually putting jobs on the board - that I'll do every week."
Business Owner
Sydney Carpentry
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Ready to Build a Reliable Lead Flow for Your Trade Business?
Have a chat with Karl about how Google Ads could bring quality customers to your door every month.