How Kozmic Cruises Books Out Every Summer on Autopilot
A one-boat Auckland charter business that turned Google Ads into their most reliable customer source for 5 consecutive years.
30-50
Leads per season
5
Consecutive sold-out summers
$3-4K
Average booking value
About Kozmic Cruises
Kozmic Cruises operates a luxury catamaran charter service out of Orakei Marina in Auckland. Owner Dave runs the business solo, offering private cruises for up to 25 guests-from corporate events and team-building days to family celebrations and sunset dinner cruises.
With pricing ranging from $3,000-$4,000 per booking, Dave needed a consistent flow of qualified leads to keep his summer calendar full. Word-of-mouth was unreliable, and competing against larger fleet operators required a smarter approach.
The Challenge
Seasonal business with heavy reliance on word-of-mouth
Limited online visibility in competitive Auckland market
No predictable lead flow for corporate bookings
Inconsistent revenue outside peak summer months
The Solution
Built targeted Google Ads campaigns for high-intent searches like 'Auckland boat charter' and 'corporate boat hire Auckland'
Optimised landing pages for conversion with clear pricing and instant booking CTAs
Set up seasonal campaign scheduling - ads activate October, scale through summer
Created remarketing campaigns to capture undecided prospects
The Results
- 30-50 qualified leads every summer season from corporate and private party enquiries
- 5 consecutive sold-out summers-fully booked from October through March
- Predictable seasonal revenue-Dave knows exactly when to turn ads on and what to expect
- System runs itself-minimal management required once optimised
"Half the time I'm out on the water. Karl's portal puts all the Google and ChatGPT stuff in one spot on my phone - so between trips I can actually see what's bringing the bookings in instead of guessing."
Dave
Owner, Kozmic Cruises
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Ready to Build Your Customer Acquisition System?
Have a chat with Karl about what a system like Dave's could look like for your business.