How Enviro Roof Control Gets 15-20+ Jobs Monthly as a One-Man Band
A solo Auckland roofer who turned Google Ads into his most reliable customer source-for 10 years and counting.
15-20+
Jobs per month
10
Years running
#1
Lead source
About Enviro Roof Control
Bryce runs Enviro Roof Control, a specialist roof repair service in South and East Auckland. With over 30 years of experience, he focuses on concrete and clay roof repairs, repointing, leak repairs, and moss removal.
As a one-man operation, Bryce needed a reliable system to keep his calendar full without spending hours on marketing. He wanted quality leads from homeowners who needed his specific expertise-not tyre-kickers looking for the cheapest quote.
The Challenge
One-man roofing operation competing against larger companies
Needed consistent job flow to maintain solo business
No online presence or lead generation system
Relying on inconsistent word-of-mouth referrals
The Solution
Built targeted Google Ads campaigns for high-intent searches like 'roof repairs Auckland' and 'concrete roof specialist'
Optimised for local service area-South and East Auckland-to reduce wasted ad spend
Created landing pages highlighting 30+ years experience and concrete/clay roof specialisation
Set up conversion tracking to measure leads and continuously optimise campaigns
The Results
- 15-20+ roofing jobs monthly-consistent work flow as a solo operator
- 10 years running-still the most reliable customer source after a decade
- Runs on autopilot-minimal management required, system just works
- Quality leads-homeowners who need specialist concrete roof expertise
"Karl set me up with a dashboard that shows how my website is actually performing on AI & Google. I'm a roofer, not a tech guy, but I can open it on my phone and see what's working. Without it I'd be guessing."
Bryce
Owner, Enviro Roof Control
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Ready to Build Your Customer Acquisition System?
Have a chat with Karl about what a system like Bryce's could look like for your trade business.