Cluo vs Semrush: the AU$50 dashboard vs Adobe's enterprise stack
Semrush is the most mature traditional SEO platform on the market - and as of 28 April 2026 it belongs to Adobe, acquired for US$1.9 billion. The AI Visibility Toolkit is a separate add-on at US$99 per user per month on top of a Pro plan starting at US$139.95, and Gemini is still listed as "coming soon" in their own knowledge base. Cluo is AU$50 a month flat: ChatGPT, Gemini, Perplexity, Copilot, Claude and AI Overviews, plus daily Google rank tracking and Search Console, in one dashboard. Semrush still wins on enterprise local SEO depth. For everyone else, the bundle economics tilt hard to Cluo.
At a glance
| Feature | Cluo | Semrush |
|---|---|---|
| Monthly price | AU$50 flat | US$139.95 Pro + US$99/user AI add-on (or Semrush One US$199+) |
| Ownership | Independent, Australian | Adobe (acquired 28 Apr 2026, US$1.9B) |
| Free trial | Available | 7-day on Pro/Guru |
| AI engines tracked | ChatGPT, Gemini, Perplexity, Copilot, Claude, AI Overviews | ChatGPT, AI Overviews, AI Mode, Perplexity; Gemini "coming soon" |
| AI refresh | Daily | Daily |
| Google keyword tracking | Yes, daily | Yes (deepest on the market) |
| Search Console | Yes | Yes |
| Setup | 2-minute self-serve | Suite onboarding |
| Team seats | Unlimited | Per-user pricing on AI add-on |
| Contract | Cancel anytime | Monthly or annual |
What does the Adobe acquisition mean for Semrush customers?
Adobe closed its US$1.9 billion acquisition of Semrush on 28 April 2026. Semrush is now part of an enterprise marketing stack alongside Experience Cloud. For enterprise buyers that's reassuring. For small businesses it points one direction: bundling, per-seat pricing and roadmap decisions made for Fortune-500 accounts. The AI Visibility Toolkit already charges per user. Cluo is independent, Australian, and priced at one flat AU$50 for the whole team.
Where does Semrush genuinely win?
Traditional SEO depth. Position Tracking is comprehensive across desktop, mobile and local with daily updates. The keyword database is vast, Site Audit is enterprise-grade, and Map Rank Tracker is the deepest Google Maps grid-heatmap product on the market. If your team lives in keyword research, backlink analysis and multi-location local SEO at scale, Semrush is the standard. The 55+ tool suite covers the entire digital marketing surface.
Where does Cluo win?
Price structure, AI coverage and focus. The AI Visibility Toolkit is US$99 per user per month - three team members is US$297 a month for the AI module alone, on top of US$139.95 base. That's around AU$680 a month. Cluo is AU$50 flat with no per-seat tax. Semrush's AI module is still rolling out Gemini and doesn't track Claude, Grok, Copilot or Meta AI - the narrowest LLM coverage of the major players. Cluo ships Gemini, Copilot and Claude today. And Semrush's notoriously dense UI is friction for an SMB owner; most never touch 80% of the suite. Cluo sets up in 2 minutes, self-serve.
What does each actually cost per month?
Semrush Pro US$139.95 (~AU$215). AI Visibility Toolkit +US$99/user (~AU$152/user). One user: ~AU$370/mo. Three users: ~AU$680/mo. Semrush One bundle from US$199/mo - still 4x Cluo, still missing Claude. Extra prompts US$60/mo, extra domains US$99/mo each. Cluo: AU$50/mo flat, everything included.
Choose Semrush if...
You run an enterprise SEO team or multi-location brand where Map Rank Tracker, GBP integration, listings and reviews in one place matter most, you have five-figure annual platform budget, and current AI coverage gaps are acceptable.
Choose Cluo if...
You run an SMB, service business or in-house team. You want AI and Google rankings in one dashboard, a flat AUD price, Claude included, and a tool you don't need a course to use.
Frequently asked questions
Is Semrush owned by Adobe?
Yes. Adobe completed its US$1.9 billion acquisition of Semrush on 28 April 2026.
Is the AI Visibility Toolkit included in Semrush Pro?
No. It is an add-on at US$99 per user per month on top of the base plan. The Semrush One bundle from US$199/month includes it for one user.
Does Semrush track Gemini?
Semrush's own knowledge base lists Gemini as "coming soon" in the AI Visibility Toolkit as of 2026. Cluo tracks Gemini today.
Which AI engines does Semrush track?
ChatGPT, AI Overviews, AI Mode and Perplexity. No Claude, Grok, Copilot, Meta AI or DeepSeek.
What does Cluo cost for a team of three?
AU$50 a month flat. No per-seat pricing. The Semrush equivalent with the AI toolkit for three users runs around AU$680 a month.
Updated June 2026. Pricing verified 5 June 2026.
See the Cluo dashboard
AU$50 a month flat. No per-user tax. AI and Google rankings together.