Cluo vs Otterly: flat AU$50 vs the add-on roulette
Otterly is a tidy, Austrian-built AI search monitor with a strong agency story. The Lite plan looks cheap at US$29 but caps you at 15 prompts a month, charges extra for Gemini and Google AI Mode, doesn't track Claude, and doesn't track Google rankings at all. A realistic Otterly setup lands around US$189 a month - and you still need a separate SEO tool. Cluo is AU$50 a month flat for ChatGPT, Gemini, Perplexity, Copilot, Claude and AI Overviews plus daily Google rank tracking and Search Console. If you only want a light AI-only brand check, Otterly Lite is the cheapest entry in the category. For one tool that does both jobs, Cluo wins.
At a glance
| Feature | Cluo | Otterly |
|---|---|---|
| Monthly price | AU$50 flat | US$29 Lite / US$189 Standard / US$489 Premium |
| Free trial | Available | Yes |
| AI engines | ChatGPT, Gemini, Perplexity, Copilot, Claude, AI Overviews - all included | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini & AI Mode paid add-ons; no Claude |
| Prompt caps | No hard caps | 15/mo on Lite, 100/mo on Standard |
| Google keyword tracking | Yes, daily | No |
| Search Console | Yes | No |
| Sentiment scoring | Yes | Limited |
| Setup | 2-minute self-serve | Self-serve |
| Contract | Cancel anytime | Monthly or annual |
Why does the cheap plan end up expensive?
Gemini and Google AI Mode are paid add-ons on every Otterly tier - US$9 to US$149 a month extra depending on plan. The US$29 Lite plan plus add-ons lands at US$38-48 (~AU$58-73), already past Cluo, with a 15-prompt ceiling and no Google rank tracking. One product line burns 15 prompts in an afternoon. The realistic tier is Standard at US$189 (~AU$290) - 5.8x Cluo, still AI-only.
Where does Otterly genuinely win?
Agency tooling. Pitch Workspaces let agencies audit prospects before they sign, the Looker Studio connector supports white-label client reporting, and the Agency Partner program is real. Multi-country coverage spans 50+ markets. If your agency model is "win clients with an AI audit, report through branded Looker dashboards", Otterly is built for that - though Cluo also offers white-label agency portals on its flat price.
Where does Cluo win?
Everything's included. Six engines with no add-ons, Claude included (Otterly doesn't track it), no prompt-cap surprises, daily Google rankings and Search Console in the same dashboard, billed in Australian dollars. The like-for-like for a business that needs AI plus Google visibility: AU$50 flat versus ~AU$290 for Otterly Standard plus a separate SEO subscription on top.
Choose Otterly if...
You run a small agency selling AI visibility audits, want pitch workspaces and white-label Looker reports, already have a separate SEO tool, and only track 1-3 brands.
Choose Cluo if...
You're a business owner, in-house marketer or SMB agency that wants AI and Google rankings in one tool at one flat AUD price, Claude included, no add-ons.
Frequently asked questions
Is Gemini included in Otterly's base plans?
No. Gemini and Google AI Mode are paid add-ons across all Otterly tiers as of 2026. Cluo includes Gemini as standard.
Does Otterly track Claude?
No. Cluo tracks Claude alongside ChatGPT, Gemini, Perplexity, Copilot and AI Overviews.
Does Otterly track Google rankings?
No. Otterly is AI-only. You need a separate tool for Google rank tracking. Cluo includes daily Google rankings and Search Console.
How many prompts does Cluo include?
Enough to track your business across all supported engines without the hard monthly caps Otterly's tiers enforce.
What currency is Cluo billed in?
Australian dollars. AU$50 a month flat.
Updated June 2026. Pricing verified 5 June 2026.
See the Cluo dashboard
AU$50 a month flat. Every engine included. AI and Google together.